Lululemon Opens First India Store in New Delhi's DLF Promenade

Lululemon has announced plans to establish its debut retail location in India at DLF Promenade in New Delhi, launching this autumn through a franchise partnership with Tata CLiQ.

The store will showcase the brand's range of high-performance apparel and gear designed for activities spanning yoga, Pilates, running, training, tennis, golf, and everyday fitness. Beyond retail, the space will function as a community hub connecting customers, brand ambassadors, and local wellness professionals.

Coinciding with the physical store's debut, Tata CLiQ will simultaneously introduce lululemon across its e-commerce platforms, including Tata CLiQ Luxury and Tata CLiQ Fashion, extending the brand's reach to customers nationwide with both products and community-centred wellness initiatives.

Sarah Clark, Senior Vice President for EMEA at lululemon, underscored the significance of the expansion: "Bringing lululemon to India is a proud milestone for our teams as we continue to grow our brand around the world. To prepare for the opening, we have been working with Tata CLiQ to build relationships with the New Delhi community, which has a vibrant and active consumer base that is looking for premium performance products that blend technical innovation with elevated style. We are excited to welcome guests across India to lululemon in the coming months and all that's ahead for our brand in this fast-growing and energetic market."

Gopal Asthana, CEO of Tata CLiQ, expressed enthusiasm about the partnership: "We are delighted to partner with lululemon for their India launch. This marks an important milestone in our journey of bringing globally renowned brands to consumers in the country. Indian consumers are increasingly embracing active lifestyles and are looking for high-performance products that blend functionality and style. We believe they will strongly connect with lululemon's product offerings and community-first philosophy. We are gearing up to open the brand's first store in the coming months, along with its launch on Tata CLiQ platforms, and look forward to growing its omnichannel presence in the country."

The Indian expansion represents a strategic move within lululemon's broader international growth agenda. The company currently maintains a presence in more than 30 markets globally, with established operations across North America, Europe, the Middle East, Africa, Asia Pacific, and mainland China.

The India launch follows lululemon's recent market entries this year into Poland, Greece, Hungary, and Romania, all pursued through its franchise partnership framework.